Category Archives: Marketing

Rapport-Building Tool #38: E-Cards

While there are countless ways to strengthen the relationship you have with clients, one that stands out is the practice of sending e-cards. Sending clients ecards regularly (birthday, congratulations, holiday) is a small but meaningful gesture that serves to strengthen the bond between you. There are many low-to-no-cost websites that let you schedule cards in… Read More »

Asking for Referrals

Previously, we discussed effective testimonials and how to get them. But what about referrals? When’s the best time to request them, and how do you go about it? When? This one’s simple: ask when it’s right for you.